Entrepreneurs Are Not Created Equal! - A Neuroscience Approach to Entrepreneurship by Don Hummons


Entrepreneurs Are Not Created Equal: A Neuroscience Approach to Entrepreneurship by Don Hummons

"The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark." – Michelangelo

You may think you have an entrepreneurial spirit coursing through your veins, but not all entrepreneurs are created equal. Depending on your brain make-up and the type of entrepreneur you are or want to be, the way you blaze a new trail will vary greatly from your peers. So, what kind of entrepreneur are you?

In this talk, you will discover the 8 Entrepreneurial Types, as well as how you can use neuroscience discoveries, not hype, to your advantage!

We will also take a look inside the Entrepreneur’s Brain, with a neuroscience perspective to see what makes entrepreneurs tick, by looking at 5 Key Areas of Focus:

  1. The Big Idea!
  2. The Aspirations for Success
  3. What and How your Brain “Thinks” about You!
  4. How 5 Key Entrepreneurial Values = Long Term Success
  5. 10/10 Entrepreneurial Partnering Influence Process
Entrepreneurship is not genetic, it's a choice, and it's not for everyone. Once you become one, you will understand why most people won't and should not be one. You will discover the characteristics that will help you succeed as an entrepreneur, and how to adapt to the challenges ahead.


Don Hummons
is a behavioral psychologist, dynamic speaker, trainer, coach, consultant, change agent and senior project management lead specializing in Neuroscience, NeuroCoaching, Communication, and Emotional Intelligence. Don has 35+ years of experience inspiring leaders in top Fortune 100 companies in the world such as Apple, Dell, Microsoft, Excite, Bank of America, California Federal Savings & Loan, and Washington Mutual. As a behavioral psychologist, Don has a deep understanding of why people behave the way they do! In his years of experience, he discovered neuroscience and social psychology held the answers to the "why" people do what they do. He found the best way to inform and influence others was to use an inclusive vehicle which was non-threatening and brain friendly. So, he created WettWorks Academy of NeuroCoaching and Human Development with the purpose of sharing the facts about neuroscience, in common language, for coaches, businesses and organizations.

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Wed May 8, 2019
7:00 PM - 9:00 PM MYT
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General Admission- Free FULL
Venue Address
Lot 4-401 & 4-402, Level 4, The Starling Mall No, 6, Jalan SS 21/37, Damansara Utama, Petaling Jaya Malaysia
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